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Blogging on the topic of landing pages and conent multiplication. Optimize and improve your website's ranking and conversion using geo-targeting and categorizing landing pages builder.
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What types of pages are beneficial for content marketing?
Whether it's B2C or B2B, internet campaigns are more and more reliant on content marketing. Organizations are continually looking for more and better ways to bring in greater returns on their investments, and some 25% of that is devoted to content marketing. Recently, researchers began conducting a study to find out what kinds of formats and pages produce the best results. They also looked at the top factors that motivate people to share content. Today we'll have a look at both...
Published: Wed, 14 Oct 2015 09:48:48 GMT
Creating 'yes we can' landing pages
We know for sure that effectively produced landing pages are extremely useful at grabbing the people who click through to visit your site and then maintaining and heightening their interest. Many such landing pages are geared towards specific products, ranges, or geographical areas. Such objectives are thoroughly valid when you create your landing pages. However, there is another possibility...
Published: Thu, 08 Oct 2015 07:04:33 GMT
What A/B testing can do for your landing page
So you've built your landing pages, the website looks good and you've got customers rolling in. Now you can relax, right? No, not at all; now you start the lengthy process of A/B testing. What is it? Essentially, A/B testing is making changes to pages, running them simultaneously with a control and finding out which one works better in terms of lead generations and sales. It's an art and a science unto itself...
Published: Thu, 08 Oct 2015 06:55:42 GMT
Does your online content simply describe or actually sell?
You'll likely agree that the best answer to this question is "both"! This is true, yet many websites and social media postings fail in one of these aspects. In fact, sometimes both! A senior marketing agency executive was once interviewed, and he bemoaned the fact that many people made great presentations to him, but because of his senior position, were reluctant to then try and close the deal. "With me", he said, "I'm afraid that if you don't ask, you don't get".
Published: Fri, 02 Oct 2015 11:08:09 GMT
Fascinate your audience for content marketing success
In the journey to beat online insignificance, you have created a considerable amount of content. In order to be successful in content marketing, you have to be able to make a connection with your target audience and effectively establish relationships. Since so much of your time and effort is invested in your writing, it is important for you to see concrete results. However, your posts don't always achieve the level of engagement that you desire to move your career forward successfully...
Published: Tue, 29 Sep 2015 14:17:38 GMT
The landing page: a place to quickly engage a visitor's brain
When a visitor clicks through and arrives at your landing page, effective content marketing becomes the key to your website conversion rate optimisation. Before you can get to work on these potential customers, you need to grab their attention, and to do so in a way that ties in with their reason for instigating the search which has led to your website. Arriving at your landing page is a new experience for these visitors, and they might not yet be convinced that they have reached a place they truly want to spend their time visiting...
Published: Tue, 29 Sep 2015 09:06:46 GMT
Common landing page mistakes and how to avoid them
What visitors to your site are initially greeted with is profoundly important. Just a few simple mistakes can leave a bad first impression, and studies have shown that initial perceptions are difficult to change. In order to make the right appearance first time, it's vital that you spend some time optimising your landing page. According to various surveys, there are a couple of key indicators when it comes to ascertaining how well a site is received, giving an insight into what works best when it comes to website conversion rate optimisation...
Published: Fri, 25 Sep 2015 14:06:49 GMT
How to use images to enhance your conversion rate
Not only do images add an attractive touch to websites, but they also add to website conversion rate optimization. No longer are people satisfied with simply browsing websites, they want an experience. With the right images, you can better connect with your target audience and increase your conversion rate...
Published: Wed, 23 Sep 2015 14:49:13 GMT
Attention span: important points for conversion rate optimisation
According to information from the associated press, our attention span is getting shorter. Right now the figure stands at around 8 seconds. This most likely points to an increased inclination to sift information in the average, literate person. But what does this mean for the specialists considering the best approach for website conversion rate optimisation? Here is a brief overview of how thinking about attention span can sharpen your sales approach...
Published: Tue, 22 Sep 2015 15:18:18 GMT
How your careful choice of words can dramatically alter conversion rates
uring a conversation, have you ever said an inappropriate or wrong thing? All of us surely have, at one time or another. Often an apology or correction solves an embarrassing moment and you can carry on. However, when using an automated creation process for landing pages for your website, it's possible to make poor word choices. The danger is you never know the effect of this, simply because this action can lose you potential business you didn't even know you might have had!
Published: Fri, 18 Sep 2015 14:01:31 GMT
Five metrics to consider that aren't conversion rate
Website conversion rate optimization is often at the forefront of every developer's and designer's mind. And yes, conversion rates do say a lot about your website. But there are also many other metrics to analyze and improve if you want your website to be successful in getting sales or promoting your business. Consider measuring these metrics to get a better idea of how visitors are actually using your website...
Published: Wed, 16 Sep 2015 11:06:06 GMT
Optimising your website conversion rates
When the old wild west medicine salesman used to ride from town to town on his horse and cart, he'd set up in the middle of the street and immediately try to gather as large a crowd as possible. Then he'd start his sales spiel and, as he went on, other people would join his audience and some would drift away. His aim was to end up talking to those he could best persuade to buy and then to work hardest on them...
Published: Tue, 15 Sep 2015 20:57:49 GMT
How to position yourself as an expert in your field
In previous blog posts, we've taught you how to attract viewers to your page and engage them upon arriving to your website; but how do you position yourself as an expert in the content you are creating? You can increase the rate of attendance to your website by becoming the go-to source in your field. For example, Tara Styles, a once run of the mill yoga instructor, has created a magnificent presence on social media and blog sites, driving viewers to utilize her as the go-to yoga instructor...
Published: Mon, 14 Sep 2015 14:23:35 GMT
Four ways to stand out in content marketing
Content marketing is being championed by more and more businesses as a way to drive traffic to their website. If content is relevant, engaging, and useful, such a strategy is a perfect way to enhance website conversion rate optimisation, and build trust and credibility with your target audience. There's just one problem: everybody is already doing it. So here are four tips to help your content marketing stand out...
Published: Mon, 14 Sep 2015 13:59:37 GMT
Four advanced methods for improving website conversion rates
There are dozens of tried-and-true methods for website conversion rate optimization. But what sets a good website apart from a great website is the designer's willingness to take risks and think outside the box when it comes to optimizing conversion rates. If you already have a good website, but are looking for less common methods of increasing your conversion rate, try these...
Published: Wed, 09 Sep 2015 15:52:11 GMT
The importance of keyword continuity on your landing pages
Search engine companies invest a lot of time and money into testing their search results. They know that when a user types in keywords, the results should match their search or the user will become frustrated. As such, once a user identifies a match to their search and clicks on that match, the keywords they are looking for should be repeated to some extent on the landing page with the ultimate goal of making the visitor a potential or new client...
Published: Mon, 07 Sep 2015 15:45:43 GMT
Three features you should add to your landing pages
Generally speaking, the most effective landing pages are clean and minimalist, because this makes them easy to understand and navigate. However, it's sometimes worth sacrificing a completely minimal aesthetic in order to include a feature that will improve your conversion rate. Website conversion rate optimisation is vital if you want website viewers to become customers. Luckily, website conversion rate optimisation isn't as tricky as it might sound. In fact, we've compiled a list of three features that you can add to your landing pages to drastically boost your conversion rate...
Published: Mon, 07 Sep 2015 09:35:59 GMT
Tweak your landing pages to boost your conversion rate
You need an awesome marketing campaign for your product or business. By creating ads that attract attention, a website that shows up in search results and a social media presence that enlists clicks, you are well on your way. However, even though you have a considerable amount of traffic coming to your landing pages, something is keeping visitors from turning into leads.
Published: Wed, 02 Sep 2015 19:25:47 GMT
How landing pages can help with website conversion rate optimisation
Today's business marketplace is heavily focused on content, be that the content of social media posts, blog articles, or your website itself. The idea is that by posting content with targeted keywords, you're improving your SEO, which helps new customers find your business. Additionally, posting interesting, unique content develops your brand, encourages brand loyalty, and improves the credibility of your business, which all help to stimulate sales. This means that in order to get a measure of how well your content is working to bring in customers...
Published: Wed, 02 Sep 2015 19:07:58 GMT
Three ways optimization could ruin your landing page
Once you have a landing page up and running, and some viewers already checking out your site, the next step is to focus on website conversion rate optimization. You want to turn that visitor traffic into real, active customers. There are hundreds of tips out there on how you can optimize your conversion rate, but what many won't tell you is that there are also many ways you can hurt your own efforts. Avoid these common optimization errors...
Published: Tue, 01 Sep 2015 12:01:18 GMT
Geo-targeting to improve your optimisation analytics
We have covered a number of themes on this blog to do with optimising website conversion rates, but we haven't talked much yet about geo-targeting and how it can improve your A/B testing and sometimes help you avoid serious mistakes. Here's a fun example to make you think...
Published: Tue, 01 Sep 2015 08:28:51 GMT
Three strategies for optimizing website conversion rates
If you have a landing page and you have viewers visiting it, you're probably looking to turn those viewers into engaged customers. This process is known as website conversion, and a website conversion rate can be measured by the number of viewers you have to your site versus the number of visitors you have actually engaging with it and responding to your call to action. There are a number of strategies and tests that can help with website conversion rate optimization...
Published: Thu, 27 Aug 2015 14:10:54 GMT
How to A/B test a landing page
If you're new to e-commerce, or even if you're not, you might be mildly mystified by the concept of A/B testing. Wonder no more. A/B testing sounds scientific and advanced, but really it's a simple matter of changing something on a page and then seeing if it has a positive or negative result...
Published: Wed, 26 Aug 2015 17:47:57 GMT
Three types of headlines that potential customers love to click
Website conversion rate optimization starts with writing good headlines. If you don't write good headlines for your landing pages, no customers will click on them, and therefore will never purchase your product or service. Here are three types of headlines which are likely to grab a potential customer's attention...
Published: Tue, 25 Aug 2015 10:33:31 GMT
The dangers of over-optimisation
If you're new to digital marketing, search engine optimisation (SEO) is the practice of driving traffic to a website using the placement of specific language within a website. This language is carefully placed to draw people and search engine bots to the site when certain terms are put into a search engine. Effective SEO language can mean the difference between your website and business's success or failure.
Published: Mon, 24 Aug 2015 14:51:49 GMT
Design tips for the perfect landing page
A landing page that converts is a successful one, so when you think about design then you should only consider how that relates to revenue. It isn't important that a landing page is pretty; if it makes money, the ugliest page in the world is a thing of beauty: website conversion rate optimisation is sometimes counter-intuitive like that.
Published: Wed, 19 Aug 2015 13:43:05 GMT
Conversion strategies that work
Boosting conversion rates should be the goal for every businesses web page. But turning the casual clicker into a dedicated and loyal customer is no easy task. There are tons of conversion strategies out there that are tried and true, but if you're looking for a place to start, look no further. Put website conversion rate optimization at the top of your priority list by following these tips...
Published: Wed, 19 Aug 2015 09:53:28 GMT
The listening game: how to discover the best landing page copy for your business
Everyone knows the importance of a good landing page. Nearly 50% of businesses create new landing pages, and brand new landing page copy, for every new marketing campaign. Obviously this amount of original copy requires a large time investment on the part of the writer, especially when you're trying to find the right headlines to entice customers and reduce bounce rate. But when it comes to the best optimisation for ranking and conversion of your web pages...
Published: Mon, 17 Aug 2015 08:38:15 GMT
How well do you deal with different types of landings?
When people touch down at an airport, some know exactly how they need to proceed after they leave their flight. Others may need a series of signposts and other help. Some people will be heading on to various destinations, while others are staying in the area where they have arrived.
Published: Fri, 14 Aug 2015 15:22:19 GMT
Three tips for creating effective calls to action
A call to action is arguably the most important component of any website. Without it, viewers will not engage with your business or product. However, a call to action isn't effective unless it's clear, inviting, and compelling. Here are the three most important things to consider when making your call to action...
Published: Fri, 14 Aug 2015 12:11:15 GMT
The psychology of landing pages
Converting landing page visits to further clicks and business has a lot to do with psychology. It's commonly known that people make up their minds within a few seconds, so you must have an uncluttered landing page that is easy to follow, hooking them with SEO rich headings and sub-headings. But the psychology goes much deeper than that. Read on to learn about psychological optimisation for ranking and conversion of your web pages.
Published: Thu, 13 Aug 2015 12:47:03 GMT
Where soft landings meet a hard sell
When a visitor arrives at your website through skillful lead generation and clever SEO page optimization, it's usually only the first step on a longer journey. Often their arrival point will be a specific landing page, one that is keyed-in to meet their needs. It's also their departure point to another location in your web presence – perhaps a sign-up page or an e-commerce operation.
Published: Wed, 12 Aug 2015 12:42:46 GMT
Bringing design basics to your landing page
It's surprising to see the number of poorly designed landing pages online today. Pages that are difficult to navigate, and even harder to understand, to the point that visitors' first impulse is to quickly hit the back button on their browser. Most shocking of all is that where most of these pages go wrong is by ignoring a few basic design principles. Don't make the same mistake.
Published: Mon, 10 Aug 2015 14:10:16 GMT
Where the call to action and button collide
Most content marketing is focused, measured and analyzed on how well the content leads someone to click that button on the landing page. However, we often end up spending so much time focused on getting to the button that we forget to optimize the actual button. The content on the button is the content that will drive your landing page visitor to actually click. It is the last flash of copy that will entice them to move forward.
Published: Fri, 07 Aug 2015 15:12:33 GMT
Find exactly what your customers want to hear, before you have any customers
One of the biggest challenges in content marketing and for every copywriter in existence is not just coming up with the right headline, but coming up with headlines in general. It is impossible to just guess at a headline and a call to action. You need to have expertise not only in the product you're attempting to write copy to sell, but in why your prospective customer wants to buy. What does the customer need? How will this product help them?
Published: Thu, 06 Aug 2015 14:49:00 GMT
What is an RSS feed and how do you use it?
One of the most common questions businesses have when starting a website or running an online multimedia campaign is "what is an RSS feed and how do you use it?" Luckily, the answer is simpler than you might think. RSS stands for Rich Site Summary, but it's often jokingly called "Really Simple Syndication". This latter, unofficial name is actually more informative, because an RSS feed syndicates content.
Published: Wed, 05 Aug 2015 15:22:17 GMT
Is better content actually harming your sales?
Having read through this comprehensive blog, you'll most likely have picked up some tips by now on how to make your landing page the best that it can be, so this is a good point in your online journey to remember your goal: cold, hard sales. Once you start to put a little passion into your landing pages, it's easy to get caught up in making them a wonderful piece of stand-alone work and put the focus on your creativity rather than gearing towards conversion. It sounds counter-intuitive: surely the best content will get the best results? Here we'll explore the reasons why that's not always the case.
Published: Wed, 05 Aug 2015 10:30:09 GMT
How to optimize every step your visitors take
From lead generation all the way to the confirmation page, there are a lot of little steps your potential new users go through. Because of all of these little steps, it's often hard to measure which step (and which call to action) is winning and which step is losing. There is one simple way to take away that complication and help you identify what you need to measure so that you can effectively optimize each step of the process and clearly see what parts are winning new users and what parts are losing them: lay out your new user process and give each step one action for a user to take.
Published: Wed, 05 Aug 2015 10:15:21 GMT
What is Software as a Service?
Our landing pages generator is a Software as a Service product. But what is Software as a Service (SaaS)? In general, the term refers to a web-based, centrally hosted piece of software that users can subscribe to use. Rather than purchasing the piece of software outright, users are licensed to utilise the software for the duration of their subscription. SaaS is sometimes also called software on demand, as it can be accessed easily and almost instantly without requiring that the user commit to permanently purchasing it.
Published: Tue, 04 Aug 2015 14:14:00 GMT
Five major turn-offs for visitors to your site
There are lots of strategies for grabbing a viewer's attention on your landing page, but there are also many ways to immediately turn a visitor away from your site. Even if you're doing everything right to engage your viewer, doing one or more things wrong could mean that they won't even stick around to see the good. Avoid these few fatal errors to ensure that visitors are giving your landing page a fair chance.
Published: Mon, 03 Aug 2015 14:48:00 GMT
Scale your business using a landing pages generator
One problem faced by businesses with a strong online presence is scaling geo-targeted local landing pages that really rank and convert. Our landing pages generator can help, but first it's important to understand the problem. It's necessary to note that this is a separate issue to simply scaling a website. Scaling a website is about adding resources (such as bandwidth) to enable your site to deal with a higher volume of traffic. What we're discussing when we talk about "scaling geo-targeted local landing pages" is using landing pages as a tool for expanding (or "scaling") your business in a new locale.
Published: Fri, 31 Jul 2015 13:11:35 GMT
Grabbing your visitors the moment they reach your landing pages
Imagine boarding a flight with no idea of where you'd be landing. Equally, how off-putting would it be to believe you are flying to one destination and then find you've arrived at another? In aviation, of course, this happens very infrequently. On the other hand, when dealing with landing pages on business websites, it's sadly much more of a "frequent flyer" experience!
Published: Fri, 31 Jul 2015 12:46:49 GMT
Three more terrific ways to get inside your visitor's head
In a previous blog post, we looked at the importance of using an effective landing page generator, particularly one that works hard at geo-targeting or categorising content, to succeed in delivering as many key, live prospects as possible. This achieved, the next key is to gain an immediate interaction with these visitors, as would happen in a physical location or during a telephone call. This personalises the landing page by getting inside the mind of the visitor and starting a conversation (as best you can). In the previous blog post, we looked at three successful ways to manage this, and make your landing page profitable and increase conversion rates. Now here are another trio to consider...
Published: Fri, 31 Jul 2015 08:39:57 GMT
How to avoid having a so-so website
When visitors arrive at your website, thanks to skillful landing page optimization techniques, often ones that are specifically geo-targeted or categorized to maximize response, what reactions then follow? Here are four you will surely want to avoid…
Published: Fri, 31 Jul 2015 08:19:53 GMT
Three great ways to get inside a visitor's head
Successful landing page optimization is about many key areas. An effective landing page generator, one that also works to either regionalize or categorize, helps with much of the task of delivering prospects. The key question then is – what happens once these people arrive? In a physical store, there is going to be an immediate interaction with both staff and products. On the telephone, a personal contact is quickly made. Not so online.
Published: Wed, 29 Jul 2015 14:05:08 GMT
Your guide to incorporating videos into landing pages
Here at Seomaton, we understand that the most effective landing pages are those that use multiple content types. That's why we offer the best landing page software for generating regional pages that incorporate a variety of different content types. At present, videos are one of the most popular and important types of landing page content. Did you know that merely having a video on your landing page makes it 53% more likely to appear in the first page of the SERPs? What's more, web users who watch videos that showcase a brand's products or services are 85% more likely to purchase those products or services.
Published: Wed, 29 Jul 2015 11:13:23 GMT
Get traffic fast with landing page optimisation
You have a sparkling new section of your website that you've had designed using the best landing page software available today, and now you want to use it to drive traffic — and sales — right up. But with so many company websites spread out across the internet, and many of them packed with their own product or service landing pages targeting different markets so that each is localised, how do you go about getting yours noticed so that visitors come streaming in? Here's how.
Published: Tue, 28 Jul 2015 08:25:26 GMT
Landing page forms – five ways to make sure your page doesn't fall at the final hurdle
Forms are an essential part of most landing pages. This is where you convert clicks into customers, the life blood of your business. If you've taken the time and effort to hone your SEO strategy, invested in the best landing page software, and enticed those all-important visitors onto your landing pages, make sure you don't then turn them away from your page at the last minute with a badly thought-out form. They've made it past all of your competitors and onto your page, so follow our tips to make sure they stay long enough to complete the details you need!
Published: Tue, 28 Jul 2015 08:25:35 GMT
Five tips for engaging viewers
A landing page is of little use if it just sits on the internet. You could have a million hits to your site, but if everyone is looking at your lead page and leaving, what good is it really doing you? If you have managed to attract people to your page, you want them to interact with it. There are a few simple ways to boost your viewer engagement, and encourage them to go from viewers to customers.
Published: Mon, 27 Jul 2015 15:35:44 GMT
Top tips for locking people into your site via your landing pages
The internet is a busy old place. There is so much information out there, and the competition is fierce. Your landing page needs to be extremely alluring in order to convert clicks into sales. As with anything, originality is the key. You need to be offering something in a way that appeals to your target audience, gives them confidence in your product, adds a hint of something fresh, and, above all, is accessible. You need to keep things simple, while bringing something new to the table, in order to lock people into your site.
Published: Mon, 27 Jul 2015 12:44:57 GMT
Five ways you're sabotaging your own landing page
We know localization is key as people desire more and more customized solutions to all their problems. When you want regional landing pages, it's a time-consuming task to build every one by yourself. This is where a drag and drop landing page builder comes in. However, there are ways you can sabotage your own landing page. Avoid these five common errors, and your landing page will be on the way to generating business.
Published: Fri, 24 Jul 2015 14:36:40 GMT
Answer the question and meet the need!
It makes good sense to create a range of landing pages for your company and to use a proven landing page template to do so. It is important to produce a series which addresses specific regional or local geographical considerations. Equally, you might create pages relating to specific key categories of your business. Within such actions, you'll also be looking to use effective search engine optimization techniques to help maximize your presence on search engines and gain the best possible response.
Published: Fri, 24 Jul 2015 12:50:51 GMT
Three ways to test the quality and effectiveness of your landing pages
We often use this blog to provide you with specific tips for improving your landing page designs. Today, we'd like to take the next logical step and teach you some techniques that will help you check the quality of your pages before uploading them. Our landing page generator can help you create many lead pages fast, but it's still important to make sure that the design of these pages is second-to-none! As such, we've compiled three easy ways to check that your landing pages are impeccable.
Published: Fri, 24 Jul 2015 12:12:54 GMT
Three ways to improve your landing page copy
Your landing page serves as an automated sales person. It explains your product or service to your prospects, helps to persuade them of the benefits you provide them, and ultimately converts them from "lookers" into "bookers". Seomaton is a landing page maker that can help you to build ideal landing pages, ones that fulfil this function. So if you're looking to improve your landing page, here are three expert tips for your consideration.
Published: Thu, 23 Jul 2015 11:39:59 GMT
Three common landing page mistakes and how to avoid making them
A good landing page can be the difference between success and failure for many businesses, but that doesn't stop people making silly mistakes when creating them. So, to help your business get its landing pages right, here are three common landing page mistakes, with advice on how you can avoid making them.
Published: Tue, 22 Jul 2015 12:32:57 GMT
How to deploy your landing pages effectively
Are you ready to expand your business into new regions on either a national or international scale? If you are, region-specific landing pages can help you. As we've discussed in previous entries, web users often add regional keywords to their search to find businesses in their area, so it's important to pre-empt those searches with landing pages for each region. Our landing pages creator can help you generate mobile responsive landing pages, but that still leaves an important question: how should you deploy them to get the best result?
Published: Mon, 21 Jul 2015 12:17:45 GMT
Three tips for writing great landing page copy
In today's online business marketplace, content really is king. However, whilst most businesses and brands spend a lot of time curating and creating content for their blogs and social media pages, they often fail to afford the same attention to their website – and this is a mistake. Despite the increasing importance of blogs and other content curation tools, web copy remains an important part of running a successful business. Of course, getting the copy right is important for every page on your website, but on landing pages great copy can be the difference between success and failure. So to help your business get it right, here's three top tips for great landing page copy.
Published: Fri, 17 Jul 2015 14:42:01 GMT
A beginner's guide to creating effective landing pages
Landing pages are some of the most important pages on your website. They are designed to be the first pages that web users encounter. They therefore have to "sell" your website and draw people in. Landing page generators like ours can help you ensure that you have landing pages that will be seen by web users in all the areas where you offer service. However, it's up to you to make sure that the design of your landing pages will appeal to visitors and ultimately convert them into customers.
Published: Fri, 17 Jul 2015 09:47:48 GMT
How to generate leads by generating landing pages
When customers click on the main address to your website, more often than not this will lead them to your home page. The home page is still an important first impression page, but if you want to generate leads and get more traffic to your website, you will need to generate more distinct landing pages, particularly if your business operates in more than one town, city or region. Visitors to your website want to see content related to them locally, want to contact you quickly, and do so without scrolling through lots of irrelevant information and clicking from page to page.
Published: Thu, 16 Jul 2015 16:32:52 GMT
What is a landing page and why create one for each region?
If your business operates at a national or international level, you might well have considered how you're going to integrate into each of the communities where you have a presence. Chances are you already have a strategy for this. The question is whether this strategy includes a digital aspect or not.
Published: Wed, 15 Jul 2015 17:13:36 GMT
Landing pages work wherever you are
If you're selling a product that you ship to the customer or deliver electronically, rather than a service, it can still be useful to have local landing pages that cover the whole of the UK. That's where a local landing page generator can score big in terms of your SEO.
Published: Tue, 14 Jul 2015 17:25:20 GMT
How a landing pages generator can boost your business
It's a well-known fact that search engine optimisation is a complex and highly competitive business. And in a business world where success or failure can depend on a one-second web search, a breakthrough in the ability to target potential customers is all-important.
Published: Mon, 13 Jul 2015 18:20:56 GMT
Using microformats in regional landing pages
If you run a business with premises in several different areas, regional landing pages make it easy to give each of your offices or outlets its own web presence. Regional landing pages add on-page location-based keywords to your site for all of your target areas, creating a separate page to appear in the search results for each address, and making it more likely that you will appear highly relevant to the person conducting the search.
Published: Mon, 13 Jul 2015 11:07:36 GMT
Published: Mon, 06 Jul 2015 16:44:00 GMT
Local SEO landing pages are Google gold
If you run a national business or if you work on a regional level, local landing pages can prove to be one of the most effective SEO techniques you can use. When users look for a service, particularly a tradesman or business supplier, they regularly include their local area as a way of cutting out the general pages that Google throws up as a matter of course. Of course ecommerce providers can also benefit from these localised searches, too.
Published: Mon, 6 Jul 2015 16:44:14 GMT
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