Not only do images add an attractive touch to websites, but they also add to website conversion rate optimization.
No longer are people satisfied with simply browsing websites, they want an experience. With the right images, you can better connect with your target audience and increase your conversion rate.
-
Get emotional
Emotions prompt people to make purchases. By triggering the right emotional state, you can effectively encourage people to take action. A positive image, such as one of a gesture or smile, will bring out positive emotions.
-
Enlist a mascot
You have probably noticed a number of sites that feature a silly little cartoon figure. These days, site mascots are becoming more and more popular with internet users. Blogs and websites use these cartoons for branding and to create a bonding experience with the people who visit their sites.
Mascots create a strong image in the mind of your audience. In addition, it provides a memorable branding effect and makes it easier to generate the sought-after emotional effect.
-
Add a human touch
Human faces are an excellent way to boost the conversion rate of your website. Images that feature real people will get your target audience focusing more and draw them into a common interest point.
-
Think outside the box
Television commercials work because they show actors, models and random people using a product and loving it. The reason this works so well is that people need to feel safe prior to purchasing a product. They must be convinced that they are not making a poor decision. When they are shown other people that are happy using a product, it convinces them it is a wise purchase, so images of people using your product or service are invaluable.
-
Validate
Similar to click-through rates, page per visits will tell you how many different pages on your site visitors click through each time they visit. If visitors are only going on your homepage, or only clicking on one other page, ask yourself how you can get them to look through your website more thoroughly.
It is important to remember to test any changes that you make to your website. While adding the right images will get you heading in a positive direction when it comes to website conversion rate optimization, always test your changes so your decisions are backed up with hard data.
