Successful landing page optimization is about many key areas. An effective landing page generator, one that also works to either regionalize or categorize, helps with much of the task of delivering prospects.
The key question then is – what happens once these people arrive? In a physical store, there is going to be an immediate interaction with both staff and products. On the telephone, a personal contact is quickly made. Not so online.
There can be a danger that a landing page can be seen as cold and impersonal. To avoid this, it pays to use ways of quickly involving each visitor, and you can do this by using any chance to get inside their head. This is achieved in the words and phrase that form your web content. Here are three proven ways to maximize on this opportunity:
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Offer the chance to discover some "secrets". Who doesn't love the idea of insider information? The visitor feels they are being taken into your confidence, but in a way that refers to the product or service you are offering. Example: "The secrets of cost-effective printing are revealed here". By clicking on that link the visitor is now moving on through your site as you wish them to.
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Ask the visitor to put a value on what you are offering. This isn't asking them to price it, but to appreciate what your service might offer. Example: "How much time might xxx save your business? Find out here". If possible, the link could take them to a calculation or assessment page.
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Use one of the most powerful phrases ever created in advertising or promotion. If this last tip has piqued your interest, you've just discovered another method! That's to make the visitor curious to find out more. Use the phrase "How to" followed by something they will want to achieve by using your product or service. Example: "How to make sure you don't lose thousands of dollars when your IT system goes down – click here for the solution".
The three methods above can easily be adapted for almost any product or service, and can achieve your key aim of moving visitors from a landing page into a committed viewing of your website, to then take the action you wish.
