The dangers of over-optimisation

on August 24, 2015 at 15:51

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If you're new to digital marketing, search engine optimisation (SEO) is the practice of driving traffic to a website using the placement of specific language within a website.

This language is carefully placed to draw people and search engine bots to the site when certain terms are put into a search engine. Effective SEO language can mean the difference between your website and business's success or failure.

When creating an optimal SEO landscape, the primary concern will be your on-page and off-page SEO. The most important aspect is that whatever the content, it meets a demand in the supply chain and is linkable. Off-page SEO are the links you build away from your website, such as on social media: Facebook, Twitter, Pinterest etc. Your link building should be qualitative, dynamic content on influentially significant sites.

Once you have built your platform, it is vital that you keep the on-page SEO content sleek. Stuffing your content with keywords might seem like a good idea, but search engines now impose stiff penalties for over-optimisation.

There is a huge value in placing your keywords carefully and there are optimum areas to place keywords so concentrate your efforts here:

A good rule of thumb is 2-5% keyword density per page; this will not only keep you search engine friendly, it will also ensure your content's language is natural – your potential clients won't be fooled by over-optimised sales content, they want to be engaged and entertained.


Last modified: Tuesday, 01-Dec-2015 09:57:03 GMT