A beginner's guide to creating effective landing pages

on July 17, 2015 at 10:47

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Landing pages are some of the most important pages on your website. They are designed to be the first pages that web users encounter.

They therefore have to "sell" your website and draw people in. Landing page generators like ours can help you ensure that you have landing pages that will be seen by web users in all the areas where you offer service. However, it's up to you to make sure that the design of your landing pages will appeal to visitors and ultimately convert them into customers.

To help you, we've come up with three simple tips for creating the perfect landing page.

  1. Only include the functionality that you need

    Many businesses treat each of their landing pages like a secondary homepage; they try to ensure that the viewer can access every single part of the site from that one page. This isn't the wisest approach. Too much data can overwhelm a viewer and cause them to "bounce" off your site. In order to avoid this, try to only provide links and information that are likely to be relevant to the viewer.

    For example, if the landing page is designed to appear when a user searches for a specific service, only show links to the part of your website that deals with that service. After all, if they needed another one of your services or products, they'd have found your site through a different landing page! You can also provide a link to the home page, just in case your viewers do have additional navigational needs.

  2. Include a section introducing your business

    Remember that your landing page will be the first experience many customers have with your website and your business. It's therefore absolutely vital that you explain what you do and what you can offer customers. Web users are not likely to put their trust in businesses that do not adequately explain themselves, so make sure you place your introduction prominently on all of your landing pages! However, you should also try to keep it short, in order to avoid overwhelming the viewer with superfluous data (as discussed in our first tip).

  3. Keep the colour scheme simple

    Customers don't just leave landing pages because of information overload; sometimes it can happen simply because the page features a garish colour scheme that makes it look unprofessional. Try to choose a neutral background hue and use a maximum of two colours for your page's features.

If you want to learn how to improve sales with a regional and categorising landing page builder, you need to understand how to build high-quality landing pages. Luckily, you can create effective landing pages simply by following the tips we've presented here!


Last modified: Tuesday, 01-Dec-2015 09:57:02 GMT