It's surprising to see the number of poorly designed landing pages online today.
Pages that are difficult to navigate, and even harder to understand, to the point that visitors' first impulse is to quickly hit the back button on their browser. Most shocking of all is that where most of these pages go wrong is by ignoring a few basic design principles. Don't make the same mistake.
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Back to basics
The name of the game is simplicity. The job of your landing page is to communicate a single message loudly and clearly. Don't keep wishing that your audience had a longer attention span – find a faster and more efficient way to say what you need to say. And if you have a bit more information you need to communicate to your future clients, figure out a strategy to assign different levels of visual weight to the different aspects, setting up a clear hierarchy. Different font sizes, styles, and colors can do this nicely.
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Color
Using contrasting colors is the most direct way to create a visual pop, and set up clear structure within your design. It is especially important to use contrasting colors in areas of the highest importance – a "submit" button in a stand-out color is a perfect example. Matching dark shades against light shades is one way to go, or you could choose hues that live on opposite sides of the color spectrum. Just make sure to remember rule #1 and don't make it overly busy and disorienting.
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Sell the brand
All the design choices you make should be in service of your brand. If "bright" and "friendly" are two go-to concepts for you, what colors, fonts, and page arrangements are going to reflect this? On the other hand, you might be aiming for "reliable", "safe", "exciting", or any number of different things. You know your business better than anyone, so making sure the design is serving its needs and representing it accurately is your responsibility.
For more information on landing page optimization and how to boost your lead generation, get in contact with us at Seomaton today.
