The internet is a busy old place. There is so much information out there, and the competition is fierce. Your landing page needs to be extremely alluring in order to convert clicks into sales.
As with anything, originality is the key. You need to be offering something in a way that appeals to your target audience, gives them confidence in your product, adds a hint of something fresh, and, above all, is accessible. You need to keep things simple, while bringing something new to the table, in order to lock people into your site.
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Headline
Your headline is almost certainly the first thing people will see. It needs to be clever, punchy, and not too long; try to keep headlines under a dozen words. You need to mention who you are and what you offer in some way.
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Subheading
You've got them intrigued with your headline, now you need to reel them in. This is the part where they make their mind up about you and your product. Explain what you're all about in more depth, but with a twist.
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Images
You want to keep images simple; the last thing you want to be doing is overloading people's brains. Confusion is one of the most common reasons for people to hit the back button.
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Benefits of using you
Make sure you tell the audience why you are the people to be trusted. Highlight value, innovation, awards, qualifications and any other USPs you can think of.
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Toy with emotions
This sounds manipulative, but it's really just playing to a common human trait. People don't like to lose things or be beaten. Tell them what could happen if they don't use you, then lift them high! But, keep it real – people know when they're being strung along and they hate it.
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Flow
Make sure everything flows. Get as many people as you can to interact with your landing page, and make sure you listen to constructive criticism. If your pitch doesn't flow well, and get your point across very quickly, in a very powerful way, the customer is far less likely to get to the most important aspect of your landing page, the call to action…
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Call to action
This is the big one. You need to entice people to take the next step. They have to feel confident in hitting that button. Make it big and bold, in colour and in clear language. Try to be inventive and offer something more than just further reading material. What is the bonus of hitting that button right now?
Using Seomaton can make this whole process far easier, and more effective. This tool will help you tailor your landing pages to specific audiences, with SEO-rich content. Get started today and create effective sales pages for your ecommerce site.
