In today's online business marketplace, content really is king. However, whilst most businesses and brands spend a lot of time curating and creating content for their blogs and social media pages, they often fail to afford the same attention to their website – and this is a mistake.
Despite the increasing importance of blogs and other content curation tools, web copy remains an important part of running a successful business. Of course, getting the copy right is important for every page on your website, but on landing pages great copy can be the difference between success and failure. So to help your business get it right, here's three top tips for great landing page copy.
Get your keywords sorted
The first part of writing landing page copy is working out which keywords you want to include. This will depend on your specific business or brands and its products or services, but whatever you do, don't cut corners and rush it. This is probably the most important part of getting your landing page copy sorted, so take your time over it.
Optimise for local SEO
As a local business, you need to make sure that your content is optimised for local searches. Essentially, this means attracting prospective customers in your local area by using keywords that include terms specific to your location, or any locations to which you deliver your products or services. Doing so will improve your overall Google ranking, especially for searches made from within those specific areas, and will help your business show up in the carousel at the top of the search results page.
Use a landing page generator
Overall, the best way to create landing pages with great copy is to use a landing page generator. Unlike creating content yourself, using a landing page generator is quick, and reduces the room for human error, such as spelling mistakes and typos. Landing page generators can generate landing pages and copy for a number of different regions and locations, and can be used for all kinds of businesses. Seomaton is a SaaS (software as a service) product that can generate regional and categorising landing pages for your website. Quick, flexible and easy to use, Seomaton can enable your business or brand to reach its customers faster and easier than ever before. Call one of our specialists today to find out how using Seomaton could help your business.