When customers click on the main address to your website, more often than not this will lead them to your home page.
The home page is still an important first impression page, but if you want to generate leads and get more traffic to your website, you will need to generate more distinct landing pages, particularly if your business operates in more than one town, city or region. Visitors to your website want to see content related to them locally, want to contact you quickly, and do so without scrolling through lots of irrelevant information and clicking from page to page.
When today's consumers click on the link about your product or services that has led them to your site, they have already shown an interest. A busy page can put them off following through if it means they can't immediately access the information they need, or find a quick way to get it. Your home page won't present visitors with content specifically tailored to them. Generate specific but unique landing pages and you will generate more leads.
Creating landing pages used to be a very time consuming exercise, but the Seomaton landing pages builder software makes the job easier. User friendly, with this software you can even create layout templates from your live web pages, allowing you to replicate the look and feel of your website, without the clutter.
Five tips for making your landing pages unique:
- Good title tags or headings (h1, h2, etc.).
- Photographs with short local descriptions.
- Short page names (Google loves them).
- Content that is specifically local about a job you did or a service you provided, and displays offers and giveaways tailored towards the residents in that region, town or village.
- A simple form to fill in.
The Seomaton landing pages builder software can automatically create regional and categorising landing pages targeting specific keywords per page, saving you days of work. But if you want to generate landing pages that generate leads, complement it by following these tips to rank well in the search results for local businesses too.