In the journey to beat online insignificance, you have created a considerable amount of content.
In order to be successful in content marketing, you have to be able to make a connection with your target audience and effectively establish relationships. Since so much of your time and effort is invested in your writing, it is important for you to see concrete results. However, your posts don't always achieve the level of engagement that you desire to move your career forward successfully. You need to learn how to create content that will deepen the connection you have with your audience.
Emotions over intellect
Our experiences and decisions are almost solely ruled by emotions. For example, when we experience a strong emotion such as fear, we have a tendency to become obsessive. When we are faced with a troublesome situation, we can become somewhat irrational. All of a sudden, the fear and irrationality take over, preventing all logical thought. Once the problem goes away, we are released from our emotional constraints. We become more compliant and agreeable, thus allowing us to once again think rationally.
It all begins with emotion. Opinions and thoughts are affected by memories. Behaviors and moods are influenced by feelings. The human limbic system holds the key to all higher thinking and the process of evaluation. To create meaningful relationships with your audience, you have to connect on an emotional level. After all, without emotion there is no real engagement.
The magnetic force of fascination
Fascination leads to intense focus. You know the feeling that you've lost all track of time because you were drawn into something. By fascinating your audience, you are able to trigger any emotion that you desire. Alarm creates a sense of urgency, curiosity is peaked by the mystique of unanswered questions. Sensory pleasure is ignited through passion.
Anytime a person is drawn into something, cues of fascination are at play. For content marketers, the use of such cues is the difference between an effective emotional connection and content that simply falls flat. Without the right emotions, content marketing is hit or miss. Create compelling content that will fascinate your readers and help to escalate engagement.