Your guide to incorporating videos into landing pages

on July 29, 2015 at 12:13


Here at Seomaton, we understand that the most effective landing pages are those that use multiple content types. That's why we offer the best landing page software for generating regional pages that incorporate a variety of different content types.

At present, videos are one of the most popular and important types of landing page content. Did you know that merely having a video on your landing page makes it 53% more likely to appear in the first page of the SERPs? What's more, web users who watch videos that showcase a brand's products or services are 85% more likely to purchase those products or services.

However, video content is only effective when it's well-crafted and carefully deployed. If you intend to use video content on landing pages created with our landing pages generator, there are some simple guidelines you should follow to maximise their impact. Here we've compiled a list of our three tips for effective video marketing through landing pages:

  1. Don't make video content region-specific

    Our landing pages generator can help adjust your pages to target specific regions, but it can't alter the footage or sounds used in your videos! When using videos in conjunction with a landing pages generator, it's important that you keep all your video content "regionally neutral" in order to appeal to everyone watching.

  2. Focus on one particular call to action

    Your video should back up the fundamental message of your landing page. For example, if the aim of your landing page is to get viewers to click through to your ecommerce site, then ensure that your video focuses on persuading them to do that. A key aspect of any landing page is that it allows a web-user to "flow" from viewing the page to taking action (whether that action is calling you, buying a particular product or signing up for your services). Going off-message during your landing page video can break this "flow", so keep your video focused.

  3. Ensure your video player works efficiently

    When a viewer first arrives on a landing page, there's a high risk of them "bouncing" back off if they don't see something that engages them. As such, you need to make sure your video player can load your video content before they leave your page. Once your video starts playing, they're likely to stick around long enough to watch the whole thing, which means that they're more likely to convert from viewers to customers. Don't let potential customers slip away because of a slow video player!

Videos are an increasingly important part of landing pages. Our landing pages generator is the ideal method for distributing your video content across multiple regional landing pages. What's more, if you follow the tips we've provided, you'll find those videos significantly boost your conversion rate.

 

Last modified: Tuesday, 01-Dec-2015 09:57:03 GMT